Know more about SaaS growth strategies from the horse’s mouth.
Blogging, when done right, takes your company a notch higher. Bolstered with useful and optimized content that addresses the audience’s pain points pulls up the website traffic and drives visitors to act.
So much so, Demand Sage confirms that 76% of content marketers use content to generate leads as of 2024. And businesses having a dedicated blog generate 55% more traffic.
Moreover, HubSpot’s State of Marketing Report reveals that brands that prioritize blogging experience 13 times more ROI than brands that don’t.
But standing out from over 600 million blogs on the internet (7.5 million posts per day) isn’t easy.
In a recent episode, we got the pleasure of conversing with Ryan Robinson, a Certified Inbound Marketer, a prolific creator, and the founder of Ryrob.com. He shared interesting insights about content marketing and how it serves as an effective way to reach prospective buyers and drive revenue.
We present you the valuable snippets from our conversations with Ryan.
Let’s know more about Ryan’s journey with content and how he’s been applying his expertise to help businesses thrive.
Ryan is a Los Angeles-based blogger and a podcaster.
He has been a content marketing consultant for Fortune 500 brands like Google, LinkedIn, Adobe, Zendesk, and more. His content is featured in influential publications like Forbes, Entrepreneur, Fast Company, Business Insider, and more.
His blogging journey began in college, where he was introduced to digital marketing and blogging. He started with WordPress and eventually experimented with various tools to support his content and social campaigns.
In the past, he headed the content team at Close where he collaborated with the world’s top experts, startups, and established brands to power their content strategy. He spearheaded the content efforts at Close with their content being viewed and shared tens of thousands of times by influencers in the content domain.
At present, he runs his blog RyRob.com which is packed with in-depth and practicable content and authentic blogging advice. Here, he teaches more than 500,000 monthly readers how to start a blog and grow an online business in their niche.
He spends most of his time and expertise teaching his audience the art of building a relevant audience and monetizing their purpose.
He also has a YouTube channel and podcast where he addresses his viewers’ top concerns and pain points.
Ryan shares that monetizing blogs takes time. It could take anywhere from 6 months to a year depending on the time you commit and the effort you put into it.
He started by documenting the content creation process – what works, what doesn’t, and everything that’s in the middle. Next, he shared templates, tips, tutorials, and resources that got his audience interested.
That’s when the monetization kicked off. Eventually, he had a substantial audience downloading the content assets. He would engage with his audience and keep a tab on their top concerns. This led to a proposal writing course, contract writing courses, and little digital products that he could monetize in a scalable manner.
Ryan pairs well-researched keywords with free templates and guides that pull people to RyRob, persuading them to subscribe.
For instance, he wrote this amazing post on ‘How to Create a Blog Business Plan (Free Template)’. The post included practical tactics he thought bloggers should focus on in the early days and how to track the progress toward their goals.
Sharing such practicable content got his followers to click on the article, grab the template, and eventually perform well in the SERPs. His email list grew too, which he could eventually monetize with his digital products.
The ever-changing SEO landscape has thrown several challenges his way. That’s when he learned the significance of not being complacent. He shares a highlight from his blogging journey when a Facebook ad continued to generate a noticeable ROI long after it should have stopped. This was due to a glitch in their algorithm.
Such episodes taught him about the unpredictability of the digital world and the need for diversification.
Ryan recognizes the fact that online marketing will get tougher with the intense competition for a share of voice. To combat this, he’s identified video as a huge acquisition that he’s been leveraging through his YT channel.
He’s gradually shifting to a sharing long-form YouTube video with every long-form article on his blog. He’s reviewed his catalog of successful content and identified content pieces that could perform better with a video.
Finally, he throws light on AI dominance in the content realm. He finds tools like ChatGPT to be game-changers because they help him refine ideas, stay clear of grammatical errors, and ensure that his content is coherent and engaging. He’s so far offered 30 free AI tools on his blog and a platform called RightBlogger for those who want to experiment with AI and make it big in content.
He’s a strong believer that AI can ease the content repurposing process while keeping the quality intact. For instance, converting a YT video into a blog post using AI.
He believes that content should be treated as an ongoing experiment. The creator should be all ears for their audience, listen and identify their pressing needs, and deliver content that resonates with them.
The process of sharing stellar content forever involves learning, adapting, and refining content to suit the audience that’s consuming it. He advises content creators to constantly reinvent themselves through this journey.
A key piece of advice that has always worked for him is content updation. He learned this during his journey of building RyRob. He experienced several ups and downs in his readership and quickly learned that it was because his content wasn’t updated.
Hence, he advises his readers to revisit top-priority content pieces once a quarter to ensure that they are relevant and value-adding to the audience.
To summarize Ryan advises content creators –
Ryan wishes to hone his video marketing skills. He is working on leveraging YouTube as an acquisition channel. He is also investing in training his team to speak on camera and record videos on the topics their audience is most interested in.
Ryan’s blog RyRob.com carries a free AI article writer tool that supercharges copywriting and transforms ideas into effective blog posts in seconds.
He has replicated this strategy with various businesses, including Close when he led the team there. He urges bloggers and marketers to use this tool to kick-start their content creation journey.
Make reinvention a part of your content journey.
By sharing high-intent and practical content Ryan has earned a well-deserved place in the content marketing industry. His journey is truly inspiring and teaches us that success is always within reach if you simply listen to your audience and share content that adds value to their journey.
As a content agency that strives to put out high-quality content, we are thankful to Ryan for sharing his journey, thoughts on the industry trends, and his game plan for content monetization.
If you are eager to learn more about Ryan or engage with his content, we encourage you to visit the central hub of all his efforts – Ryrob.com. You can also connect with Ryan on LinkedIn to access the valuable blogging advice he shares.
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