Know more about SaaS growth strategies from the horse’s mouth.
Email marketing is essential for generating leads, engaging customers, and driving revenue, but managing campaigns can be complex.
Mailmodo offers a solution, providing a tool for businesses to create engaging emails, automate campaigns, integrate with CRM tools, and manage everything on one platform.
We got talking with Zeeshan Akhtar, Mailmodo’s marketing head, who shared insights into his marketing journey and explained how Mailmodo leverages SEO and content marketing to reach and engage its target audience.
Here are the highlights of Mailmodo’s approach to content marketing.
Let’s dig deeper into Mailmodo’s content-driven journey from Zeeshan Akhtar. We thank him for taking the time to answer our questions.
Zeeshan started as a mechanical engineer before transitioning into marketing. He gradually learned about digital, brand, and product marketing, among other key elements.
He began working with early-stage startups, helping them build their websites and businesses from the ground up. These experiences paved the way for his transition to Mailmodo.
Mailmodo is a powerful email marketing platform built to boost customer engagement and simplify campaign management. Using this tool, businesses can create engaging emails quickly, embed interactive elements like forms, surveys, and quizzes, and gain insights into campaign performance.
Operating in a market with well-established players, Mailmodo constantly strives to innovate and remain competitive. One standout feature is their interactive emails, which allow recipients to fill out forms, engage in polls, or take various actions within the email itself. They don’t need to click on a link and go to a separate web page. This reduces friction and boosts engagement.
For example, RazorPay, an early adopter, saw a 257% increase in feedback submissions. Typically, clients see a 2-3X bump in conversions with interactive emails.
Mailmodo’s demand generation strategy heavily relies on SEO to drive website traffic. Word-of-mouth marketing and brand-building activities are also significant contributors. Social media is a key channel, where they share resources on email marketing, product campaigns, and ideas.
A critical strategy has been ensuring their blogs rank on the first page of Google. By focusing on high-quality, user-centric content, Mailmodo aligns with Google’s Helpful Content Update, reducing bounce rates and improving site health. Their robust SEO team uses meticulous processes, including content and on-page checklists, to maintain ongoing optimization.
Building market research reports is another effective tactic. For instance, their State of Email Report garnered over 10,000 visits, 2,000 downloads, and 400 backlinks. Internal linking, with relevant content recommendations (such as related articles, webinars, courses, etc.) at the end of each blog, also helps maintain engagement and drive traffic. They have a bespoke system of internal linking, built especially for Mailmodo. This becomes easy with topic cluster research they conduct beforehand.
They developed a system for internal linking based on topic cluster research.
Additionally, Mailmodo introduced an AI email subject line generator, launching it on Product Hunt to gain initial traction. They aimed for 100+ signups from the launch and achieved 20% of their target within a week.
Mailmodo promotes content based on its type, often sharing on social media and repurposing top-performing articles. For instance, an ebook on email design was transformed into multiple social media carousel posts, each garnering around 10,000 impressions.
They also use mailing lists to distribute content through newsletters and collaborate with partners to spread their most significant pieces. This multi-channel approach helps maximize reach and engagement.
Mailmodo has experimented with various content types to great success. One notable ebook is titled Email Design for Newbies which provides valuable insights for beginners. They also created a movie/documentary called The Real Lives of AI Marketers featuring experts discussing the future of marketing in the AI era, which generated significant traffic and engagement.
Additionally, Mailmodo conducted a survey asking marketers about their framework for creating email subject lines. The resulting content piece includes examples, real-life case studies, and expert insights.
Currently, Mailmodo is working on a Netflix-style streaming platform for marketers to share content, aiming to create an engaging and interactive resource for their audience.
Mailmodo believes AI and Google’s Search Generative Experience (SGE) will have a significant impact on most websites. While SGE may handle queries like “What is email marketing?”, bottom-of-funnel (BOFU) and middle-of-funnel (MOFU) keywords will still attract clicks.
Content focusing on long-tail keywords and answering detailed queries, such as those found in “People Also Ask,” will become increasingly important. Creating comprehensive content that addresses the main query and related questions can help it feature in SGE’s answers as a link or source.
Zeeshan advises SaaS marketing professionals to start by knowing their audience — who they are, where they are most active, and what they are looking for. Creating amazing content and building processes to ensure that content achieves the desired results is crucial. Above all, he emphasizes the importance of patience in achieving marketing success.
Mailmodo has demonstrated that even in a competitive market with large players, success is achievable by listening to your audience and creating impactful content.
As a content agency, we understand first-hand the importance of putting out high-quality content for brands. Our content has generated fantastic results for clients, and we will continue to push forward with great enthusiasm.
For more information about Mailmodo or to learn more about their journey, please visit their website or connect with Zeeshan on LinkedIn.
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