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Quality content that attracts eyeballs is difficult to create, especially when the attention span has dropped from 2.5 minutes to 47 seconds in the last two decades. And since your competitors are vying for that attention, it’s all the more critical to craft content that captivates, converts, and catapults your brand above the rest.
As a marketer, you wear many hats. Hence, it makes perfect sense to hire a content writing service that not only writes relevant and high-quality content but also saves you time to focus on other pressing business matters.
When you hire a content writing service, professional writers focus on building your brand’s credibility and trustworthiness through quality content. They regularly publish well-researched, intent-focused, and optimized content to position your business as an industry leader.
Let’s understand how hiring a content writing service makes complete sense for businesses in this competitive era.
A survey by the Content Marketing Institute finds that 73% of B2B marketers attribute content marketing as a critical factor in their overall success.
The reason is clear—well-crafted content sparks conversations, builds authority, and drives tangible results. However, achieving such goals requires specialized skills and resources that may not be readily available in-house.
Here’s why you should consider hiring a content writing expert to create a cohesive online presence.
A Demand Metric study found a revenue increase of up to 23% for companies maintaining consistent branding. The goal is to make your brand more visible by attracting potential customers, thereby fostering trust and recognition in the marketplace.
Here’s how content writing services lead to enhanced brand visibility.
Insights, research, and opinions establish your brand as a trusted authority in your industry, as acknowledged by 63% of buyers in Edelman’s research. This research stresses why your business genuinely needs to understand and know how to solve your audiences’ business-specific challenges.
This way, you stand out in a competition and see your marketing results improve by building thought leadership that inspires, challenges, and intrigues your audiences while offering them genuine value. In turn, you can establish a relationship built on trust and credibility—the foundation of any successful brand.
Social media copywriters create high-quality content that resonates with the audience. This helps you keep a tab on the key content performance metrics such as total shares, likes, and comments.
Hiring content writing services enables regular posting of top-notch social media content, ensuring high visibility on Instagram, Facebook, LinkedIn, Twitter, and other platforms.
Did your startup get funded recently? Have you crossed the mark of 100 team members? Took a social initiative as a part of corporate social responsibility (CSR)? Sharing such updates with the audience is critical to brand recall.
All these are newsworthy activities where the content writing service providers step in to craft press releases and pitch articles to media outlets.
Since these professionals remain in the know, they leverage the newsjacking technique to craft content on current events that help generate media attention with trending (viral) content.
Professional writers are skilled at maintaining brand voice consistency, no matter the publishing platform. This creates a cohesive brand experience, leading to an overall growth of up to 20% and even 33% higher revenue than brands that do not indulge in off-brand content.
A well-maintained publishing calendar helps your content hit the proper channels at the right time to maximize its impact.
Professional content writing agencies help leverage the benefits of content writing for SEO by preparing a publishing calendar that results in timely content posting across blogs, social media, and other platforms.
This consistent cadence (explained briefly in the next point) of fresh, relevant content signals to search engines that your website is active and up-to-date, contributing to improved search engine results page (SERP) rankings over time.
Hire content writing services that craft value-adding content to educate the audience. Research by Conductor suggests that consumers are 131% more likely to buy after reading such content.
Here’s what a content writing service can do for you.
Professional writers specialize in in-depth research, understanding the audience’s pain points, and crafting content with actionable insights and solutions. A Demand Gen report found that 37% of users are willing to fill out lead forms in exchange for high-value content.
With content writing services, you can create content assets that house a wealth of information through in-depth guides, how-to articles, and case studies. Each of these addresses specific challenges faced by the audience.
Marq’s research found that 43% of customers expect personalized content, highlighting the importance of well-crafted, valuable content. Leveraging the content writing services of professional writers helps consistently tailor the content that is specific to buyer personas and different stages in the customer journey.
This means your content is customized for three major stages of the buyer’s journey.
Professional writers have a knack for aligning content with search intent. Backlinko research suggests that when the page content matches the Search Intent, it can get 214% more organic traffic than before.
The intent can be informational, navigational, or transactional. Expert content writing services leverage keyword research and audience insights to identify the search intent and weave content around it.
Often, you can find content agencies curating white-label content where they build thought leadership for brands and redistribute it to businesses. This can further unlock a major benefit of using content writing services in terms of improving efficiency.
Respondents to an ISG survey suggested an average of 16% cost savings.
This cost-saving approach for content outsourcing allows optimizing content creation processes while reallocating resources to other critical areas.
Here’s how a dedicated content writing service can help you optimize resources.
In-house content creation may lead to multiple teams juggling to contribute their bit to get through the publishing. However, content writing services handle the entire content process, from ideation and content marketing strategy to creation, distribution, and even performance analysis.
Such a comprehensive approach leads to producing efficient, top-notch content that meets your business’s marketing goals and audience needs.
A survey by the Content Marketing Institute suggests that 59% of businesses either need more content management technology or may require help to use it to their full potential.
So, when you outsource content creation, they also manage the entire lifecycle to help you save time and effort for your business, which would otherwise be spent on hiring, training, and managing in-house writers.
The costs associated with in-house content creation versus outsourcing can be substantial. Let’s do a quick cost analysis to understand the benefits of outsourcing content writing services.
If your requirements involve hiring one content writer in-house, then you’ll consider the following:
As mentioned, outsourcing content writing for 30 articles a month can save around $70K annually. Not to mention, you’ll still need content marketers and SEO experts in-house to get things moving.
The numbers shared above are just estimates but give you a rough idea of the immense cost saved. The actual costs for in-house and outsourced content creation can vary based on experience level, the outsourcing location, your home country, industry, and the specific scope of work.
A McKinsey research reveals that only 5% of employees deliver a staggering 95% of an organization’s value. Correcting this would require strategically reallocating high performers to the most critical roles and outsourcing content creation to experts.
Another McKinsey survey showed that a mere 19% of employees have complete clarity on roles that are essential in value creation, while 12% admitted to needing more clarity.
This clearly highlights the importance of identifying and focusing on core competencies, allowing your team to be aligned with the tasks that impact revenue generation.
Shifting a non-core function like content writing to an agency enables employees to contribute to strategic initiatives, product development, customer service, and other core functions that drive business growth. This boosts productivity, overall business performance, and revenue growth.
Content writing services provide a strategic shortcut to creating and publishing content that improves brand visibility, lead generation, and resource optimization. All this relates to enhanced revenue generation.
Let your team focus on what they do best and spare yourself the hassles of recruiting, onboarding, training, and managing content talent. Hire top-notch content services that can help you take your content game to the next level and build a strong brand reputation for you in your niche.
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